Build Your Platform
How to build your online presence so people can find your work and see what you know. You’ve been working behind closed doors for years. Time to show what you can do and share your expertise with others.
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3 minute read
Tag: Personal Brand
Creating a Brand
How to pick a name and create a brand that represents your work. Should you use your real name or make something up? We’ll cover the pros and cons of each approach and help you decide what works best.
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13 minute read
30-Day Build Your Platform
A high-intensity 30-day plan for experienced IT professionals to build a complete online platform: brand, website, GitHub organization, content pipeline, and first public artifacts.
7 minute read
Reputation and Privacy
How to protect yourself when building a public presence online. We’ll cover the risks of success and why you might want to use a brand name instead of your real one. Think about these issues before you get big, not after.
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12 minute read
60-Day YT Content Engine
A structured 8-week plan for IT pros to build a sustainable YouTube + content engine that grows an audience, builds credibility, and anchors long-term monetization.
6 minute read