Iterate and Expand
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Once the first client is billed and onboarded, these are the expansions to work on next:
1. Improve the Tooling Stack
- Add monitoring
- Add automated patching
- Add ticket triage
- Add basic security stack (EDR, DNS filtering)
2. Build Documentation Standards
- SOPs
- Tickets
- Configuration templates
- Onboarding scripts
- Checklists
3. Create a Real Sales Engine
- Website improvements
- Google Business profile
- Local SEO
- Referral incentives
- Quarterly newsletters
- Stronger LinkedIn presence
4. Expand Service Catalog
- VOIP
- Network rebuild packages
- Backup + DR
- Compliance (HIPAA/Law/Financial)
5. Raise Prices Annually
MSPs grow through margin control and retention.
6. Decide Whether to Become an MSSP
Only if you truly want:
- Log management
- SIEM
- Incident response
- Threat hunting